I’m taking a break from my usual Pinterest related content to hop on over to another favorite platform of mine – Instagram! More specifically, I’m focusing on your Instagram bio and how you can get the most out of it in terms of increasing engagement and converting followers.
We know Instagram is amazing for increasing awareness. As a brand, you need to be on Instagram to connect with customers and build that like, know and trust factor. However, it’s become really difficult to go from awareness to converting followers into leads due to a couple of reasons:
- You can’t add links into your captions (or Insta Stories unless you have 10k+ followers)
- There’s only one spot for a link in your Instagram Bio
Instagram’s built-in options to nurture conversions are very limited, due to the nature of the platform.
Thankfully, a new tool has been released to solve these issues. Tailwind’s Smart.Bio is a completely FREE linking tool anyone can access and at to their Instagram Bio.
How To Use Your Instagram Bio To Grow Your Leads and Conversions
In a nutshell, Tailwind’s Smart Bio feature allows you to create a page that includes multiple links AND links to specific Instagram posts.
This is new territory here! Up until now, it was impossible to link to specific Instagram posts and I am loving it!
But how is this going to help you grow your leads and convert followers? Here’s the low-down.
Add buttons that convert or lead to action
With Smart.Bio you can add as many links as you want, rather than just the one. As an online entrepreneur, this is amazing news! Instead of having to choose a single action for your Instagram followers to follow through with, you can show them even more.
Here are some ideas of what you can link to with the Smart.Bio link in your Instagram bio:
- Blog page
- Newsletter landing page
- Sales page
- Content upgrades
- Affiliate links
You can include ALL of these in your Smart.Bio without having to choose just one or changing out your link every other day.
Link Instagram posts with a Call to Action
The second feature you will benefit from most is including specific Instagram posts in your Smart.Bio.
I really think this is the best feature since you can’t add links in your captions. This literally solves that issue, and it’s FREE!
Each time you include a Call to Action in your caption add the post to your Instagram bio. Whether it’s to check out a new blog post, sign up for an upcoming webinar or a content upgrade you are offering your Instagram followers, you can create a link to it!
Pro tip: If you upgrade to the Instagram Plus Plan and schedule your Instagram posts on Tailwind, they will automatically populate your Smart.Bio for you. Try it out today with 30 free scheduled Instagram posts.
Smart.Bio Will Show You Exactly How Users Are Converting With Analytics
Know exactly how your followers are acting when they reach your Smart.Bio.
The analytics I’m most interested in is my “click-through rate” and individual total clicks. I want to know how many of my followers who click the link in my Instagram bio are also clicking a link in the Smart.Bio. I’m also interested in which of those links are converting the best so I can revise my bio as needed.
You can monitor your analytics in a similar way or measure your data that best fits your needs. Click here for more information on the typical results of Tailwind for Instagram members.
How I Personalize My Smart.Bio To Drive Traffic To The Right Places
Finally, with the free Smart.Bio feature you can customize your page to fit your branding.
Check out my video below to see how I customized my Smart.Bio and what I’m most excited about.
Tailwind gives you three ways to brand your page:
- The title
- Button colors
- Link text below your Instagram posts
How are you going to customize your Smart.Bio? Share your link in the comments below.
More Ways You Can Benefit From Tailwind
If this is the first time you are hearing about Tailwind, there is so much more they can do for you in addition to the free Smart.Bio feature.
With their built-in scheduling tools, you can schedule content to your Pinterest or Instagram accounts. This saves you hours of work each week so you can focus on more important parts of your business. Learn more.
Discover new hashtags for Instagram with their hashtag generator. Tailwind makes it easy to discover the best hashtags for engagement as they are color-coded for popularity and niches. Learn more.
Tailwind for Pinterest includes Tribes. These are supportive niche groups where you share each other’s pins. Since members are usually in the same industry your pins will get distributed in front of the right eyes. Learn more.
Tailwind has built-in analytics for Pinterest and Instagram. When combined with the native analytics on the social media platforms you get a better understanding of how your content is received. Learn more.
Sign-Up For Tailwind Smart.Bio (It’s Free, Forever)
Ready to sign-up for Smart.Bio and watch those numbers climb? Sign-up today.